There’s nothing like enjoying a beer while watching a documentary about…beer.

As much as us college kids love our cheap and simple beer, there’s something to be said about the underdog in every industry.
I’ve always been a fan of smaller breweries and microbrews, but I never understood the struggle that their owners and employees were forced to go through just to make a dime. My favorite part of this movie is that it was produced by Anat Baron, who has been in the brewing industry her whole life. Mike’s Hard Lemonade, anyone? Yeah – she’s a pretty big deal, and when she flipped sides to make this movie and expose the people she worked with, she definitely ruffled some feathers. I’d love to have a beer with Ms. Baron, but following her on twitter is good enough for now!
There are a few success stories in this movie, like Dogfish Head ( http://www.dogfish.com/ ) and their new brewing building which is massive…yet hilariously tiny compared to the Miller Headquarters only 20 blocks West of where I’m writing this from my apartment in Milwaukee. There are also some stories of struggle – which bothered me so much that I contacted Rhonda Kallmann of Moonshot Beer ( http://www.moonshotbeer.com/ ). I did so because I hated seeing her struggle and literally have her product shoved aside on the shelves for some cheap knock-off from Anheuser-Busch. Thankfully, her product (and a few more) are finally getting some recognition – but the FDA and state laws are putting a damper on her distribution model because she just isn’t allowed to ship the caffeinated beer Moonshot to many places. I’d kill for some in WI and the Midwest, it sounds great!
Whether you drink beer or not, it’s still a great lesson in economics and marketplace beer warfare. Check this piece out at http://beerwarsmovie.com/and enjoy a (locally brewed) cold one.


